Collaboration from Different Generation Acts to Engage both Different Audience
Ngadu! Ngajak Duel Band Project - Goodnight Electric vs Feast
Different generation always had their own cultural representative.
Therefore, I think, that the difference between the two-dominant force of our generation (millennials and gen Z) are always interesting and fun to dissect and to contradict with each other.
As 2 of our genre-defining bands, Goodnight Electric and Feast has become the representation of their own generation that inspire to make something that can connect, to both of their listeners as well as introducing both side of the band to a different, new kind of audience.
NGADU! Show Concept
As the title said, Ngadu stands from Ngajak Duel, or Asking for Duel, hence I want to create a trivial video webseries in a simple set of an Indoor environment that can portray more about both bands; inviting both different generation of listeners to look at their idols in more candid, personal way.
Episode Lists
Episode 01: Duel Gimbot
Test the chemistry of the band using video game match
Episode 02: Duel Set Up
Test the band experience to set their own equipment on stage without the help from their production crew
Episode 03: Duel Kenal
A quizmatch to test how well they know the other member of the band’s trivia knowledge.
Episode 04: Duel Interview
Talkshow episode that digs the knowledge of today’s music industries from each band member.
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During this year, I partnered, as well as giving consultancy to solve communication problem and achieve desired goal and KPI to answer the marketing/business objective given.
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