How To Translate Your Music to Something Edible
Goodnight Electric and Pipiltin Cocoa Chocolate Collaboration
After the release of their long-awaited album, Misteria, Batman (Henry Foundation) were thinking about making a never-been-made before merchandise. Not long, a friends of him send a sample of Pipiltin’s collaboration with Indonesian famous artist that inspire the background of this unique collaboration between music and chocolate.
Teasing Collaboration
To kickoff the curiosity of what’s the upcoming collaboration is all about, we create a series of teaser image that spark the conversation in social media
Launch The Collaboration
Released exactly in the day the band having its 16th Anniversary, we released a launch video in Youtube and also series of social media posting to commemorate the occasion.
Sustain the Excitement
To sustain the fanfare as well giving the fans more things to desire, we develop a series of portrait card from each member that bundled with every chocolate bar they purchased.
This adwork is created during my freelance time as a Creative Marketing Producer (2020-present)
During this year, I partnered, as well as giving consultancy to solve communication problem and achieve desired goal and KPI to answer the marketing/business objective given.
From planning communication strategy, crafting digital activation campaign, to producing innovative, engaging content, I can help you to give the best solution available in this fast-moving digital age.