Crossing the Trends to Boost Engagement and Stream Performance
Hindia x K.K. Evaluasi Cover Video
In the beginning of Covid Era, million numbers of Nintendo fans flock themselves to binge in its newest popular franchise release, Animal Crossing: New Horizons. Partnered with Baskara, under the moniker of Hindia, and also Suneater team, I propose the innovative content to pull back the streaming of its song catalog as well as creating buzz and engagement around something that popular during that time being.
Hindia - K.K. Evaluasi (Official Video)
Not only using the signature, unique aesthetic from the game itself, Baskara also collaborate with credible and experienced Animal Crossing cover producer, Clay Kramer to transform one of its hit single “Evaluasi” to sound just like how character in the game playing it.
This adwork is created during my freelance time as a Creative Marketing Producer (2020-present)
During this year, I partnered, as well as giving consultancy to solve communication problem and achieve desired goal and KPI to answer the marketing/business objective given.
From planning communication strategy, crafting digital activation campaign, to producing innovative, engaging content, I can help you to give the best solution available in this fast-moving digital age.