Listerine 21 Days Challenge with Tulus & RAN

To boost product consumption, and as segmented as mouthwash care, we need to build a gamification around user tension so they can feel relate, as well as driving the needs to try the product. For that kind of purpose, we give user a 21 Days Challenge to change their habit of keeping their mouth healthy and clean with Listerine. Collaborating with 2 famous Indonesian music talents, we gave user an experience of helping, their idols to create a song, using their submission through microsite engagement.

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