Dove Social Soap 7 Days Challenge Story

For Dove, keeping your skin healthy as well as avoiding the dry skin that every women in Indonesia can relate to, is their mission to accomplish. In 2015, during one week of campaign, we induce the trial using Digital only channel to spread not only the awareness of the product, but also the relatable tension that Dove’s customer facing in their daily life. Thus, we create the testimonial-type social media posts to boost relevancy to different kind of target audience that told how Dove can give them the nourishment needed with its Soap Bar product to keep their skin healthy and let them focused and maximise their productivity daily as an empowered women.

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