Danone’s AQUA Asian Games Campaign

Homepage preview of AQUA’s Kontingen Kebaikan

During preparation of Asian Games 2018 in Jakarta, AQUA was selected as the official mineral water sponsor for the prestigious game. Hence, me and the team at Lion and Lion was given the task to highlight its roles as the “sponsor of goodness”. Taking the inspiration for all the people who contribute to the success of the event, we highlight them as the unsung heroes under the moniker of “Kontingen Kebaikan” (Contingent of Goodness).

Not only portraying those who contribute just like the official athletes, we also bring the excitement for all the supporters who want to cheers via social media. So, we came up with sets of relatable GIF stickers that convey all the expression and message during the games.

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