Caaya Product Launch Campaign: #IndonesiaYangSebenarnya

When Danone ask me and the team at Lion and Lion that they have this Ready to Drink Tea product that combine the authenticity of being Indonesian with its true-from nature tea ingredients, we came up with a story that can seamlessly translate those kind of needs into one single manifesto video. It started the whole conversation about how the true Indonesian and Tea can be blend into one story that lead to many User Generated Content in social media, due to power and ability of the chosen influencers to drive engagement as well as integrated communication from multi channel touch points.

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