How to Connect the Brand Role to the Biggest Sport Event in Asia
Danone AQUA X Asian Games 2018 Campaign Overview
How we connect the AQUA’s brand preposition as The Sponsor of Goodness During Asian Games?
We drive the conversations that Asian Games is not just about the winning athletes, but an event that brings out the best out of everyone.
Develop the “Kontingen Kebaikan” Key Message
From the officials who work extra hard to make sure the event runs smoothly to the die-hard fans who take extra efforts to support their teams to the vendors to work hard under the sun to earn extra. AQUA will celebrate not only the winning athletes, but everyone who did their best and showing the goodness during Asian Games
The landing page section that summarize the “Kontingen Kebaikan” figures, as well as the campaign activity around the partnership.
Inviting Audience to Support the Athletes Through Social Media Platforms
To bring the fanfare from the biggest sporting event in continent, we develop a digital content that can convey the excitement of supporting their athlete. From communicating the special AQUA edition to get exciting prizes to develop GIF stickers that user can add on to their instagram stories anytime they watch the game through television/mobile devices.
Promote the special Asian Games packaging edition
How to content to use the special Instagram GIF Sticker to support the athlete
Digital activation to invite user to give support for the athlete through fun activities
This adwork was created during my tenure at Lion and Lion Digital Agency as a Creative Lead (2018-2019)
During that period, I responsible for leading, directing, as well as collaborating ideas that fit and also answer the strategic thinking that can solve client marketing as well as business objective